“Real art is not knowing where you are going, but are listening intently to something you don’t understand. And if your ego doesn’t interfere, this something you don’t understand may guide you to much more than you ever expected.”
Robert Pirsig

October 2009

The Inmates are Running the Asylum by Alan Cooper

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A fun and inspiring book. A must read for anybody who is involved in the business of digital products – from websites, information systems, custom tailored software applications, hardware products driven by software – which, in our digital age, means practically everyone in business.

The book demonstrates in a simple and entertaining fashion – how software design effects our lives both as users and businesses who’s products are used by people. It offers interesting insights and perspectives on the manufacturing process of software, the people involved in it and their dispositions. You really need to appreciate the tremendous effect good design can have on lifestyle and business success.

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