“An ideal is something we believe is right, but it may not be practical. Whereas an attitude should be something that we can put into practice right from where we are.”
TKV Desikachar

What Are We Seeking?

Successful Customer Support

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“… Even the most reactive, labor-intensive ticket represents an opportunity to earn goodwill with your customers. When you nail that experience you can create a ripple effect across revenue, social media, and the broader marketplace. That is customer support … Customer support, when done well, is a career. Every conversation, whether it’s reactive or proactive, is an opportunity to learn from your customers. “

Andrew Spittle via Matt Mullenweg

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