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George Lakoff on Framing and American Politics

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This is a good (not great) talk about underlying thought frameworks that shape the way we view the world. The talk is built around American politics – demonstrating how conservatives and progressive are founded on two family prototypes a “strict father” and “nourishing family”. On the one hand I would have liked to hear a more general view on the subject. However, when he did get a it theoretical I felt that his underlying theories (brain structures) were outdated and I suspect would not survive the test of time (they are of little interest to me). The talk is not complete until he answers the first question.

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