“You see, a warrior considers himself already dead, so there is nothing for him to lose. The worst has already happened to him, therefore he’s clear and calm.”
Carlos Castaneda

Tales of Power

Economy for the Common Good


Economy for the Common Good … being applued in companies, universities, municipalities … using familiar tools of measuring and accounting but applying them to different indicators and goals that are directly (instead of indirect indicators such as GDP) related to well being:

“GDP is not valued in itself but because it is associated with positive values such as jobs or the fulfilment of basic needs. Upon closer inspection, however, in no single instance is the relationship between rising GDP and the achievement of social goals and values assured. That’s why we propose that social goals should be defined and their achievement measured directly – instead of using the uncertain and unwieldy detour of GDP. The mere fact that a science so very bent on efficiency does not measure the achievement of goals directly but instead proceeds via the detour of monetary indicators, i.e. extreme inefficiency, shows that it is more of a faith community than a serious discipline.”



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