“The state of mind of the photographer creating is a blank. I might add that this condition exists only at special times, namely when looking for pictures. (Something keeps him from falling off curbs, down open manholes, into bumpers of skidding trucks while in this condition but goes off duty at other times.) ... This is a very special kind of blank. A very active state of mind really, it is a very receptive state ...”
Minor White

Jeff Bezos: They know it when they see it

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In Zen and the Art of Motorcycle Maintenance, Robert Pirsig describes teaching students to write and how much clarity and agreement there was between students about what constituted good writing (and how impossible is to define what “good writing” is) … and … wholeness anyone?

Jeff Bezos confirms:

“In a letter to shareholders, founder and CEO Jeff Bezos reveals that company employees ‘don’t do PowerPoint’ or any other slide-oriented presentations. Instead, ‘Amazonians’ create six-page narrative memos.

… the narrative structure of a good memo forces better thought and better understanding of what’s more important than what …

… While some are well thought-out and carefully crafted, others are poorly done and fall on the other end of the spectrum. Bezos notes that although it’s hard to pinpoint what differentiates a great memo from an average one, employees all have similar reactions when they read a great one.

… ‘They know it when they see it,’ he writes. ‘The standard is there, and it is real, even if it’s not easily describable.'”

source

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