“Sorcerers are convinced that all of us are a bunch of nincompoops. We can never relinquish our crummy control voluntarily, thus we have to be tricked.”
Carlos Castaneda

Tales of Power

The Inmates are Running the Asylum by Alan Cooper


A fun and inspiring book. A must read for anybody who is involved in the business of digital products – from websites, information systems, custom tailored software applications, hardware products driven by software – which, in our digital age, means practically everyone in business.

The book demonstrates in a simple and entertaining fashion – how software design effects our lives both as users and businesses who’s products are used by people. It offers interesting insights and perspectives on the manufacturing process of software, the people involved in it and their dispositions. You really need to appreciate the tremendous effect good design can have on lifestyle and business success.

This entry was posted in Books, Business, Coming Through, outside. You are welcome to read 2 comments and to add yours

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  • By Dear Paul Graham, Attn. Art | iamronen on August 16, 2008 at 7:10 am

    […] impact Technologists have on Technology? Alan Cooper, a leading figure in software design wrote The Inmates Are Running the Asylum. He writes about a “Jet Test” that separates developers (and technologists) from people […]

  • By On Ceptr and Wagn and WordPress - iamronen on July 24, 2017 at 6:55 pm

    […] For anyone interested in reading more on this I recommend The Inmates are Running the Asylum by Alan Cooper. […]

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