“The nagual is the part of us which we do not deal with at all ... At the time of birth, and for a while after, we are all nagual. We sense, then that in order to function we need a counterpart to what we have. The tonal is missing and that gives us, from the very beginning, a feeling of incompleteness. Then the tonal starts to develop and it becomes utterly important to our functioning, so important that it opaques the shine of the nagual, it overwhelms it. From the moment we become all tonal we do nothing else but to increment that old feeling of incompleteness which accompanies us from the moment of our birth and whichs tells us constantly that there is another part to give us completeness”
Carlos Castaneda

Tales of Power

Consumption, Advertising, Internet


Once consumption goes down (to me this is no longer a question of if but rather of when) advertising will become redundant.

When advertising becomes redundant, Internet services that depend dominantly on it will likely see a sharp drop in income and revenues.

Those who have additional sources of revenue may be able to continue to exist, to do what they do, to pay their employees …. to sustain themselves.

Those who rely solely on advertising income will likely crash … they are unsustainable.

Most Internet services offered as “free” hinge their existence on advertising … that makes them, in my mind, unsustainable.

If you depend on such services … you should know they are not sustainable.

If sustainability is important to you, and if these services are important to you … ask yourself what you can do to show you care?

What can you do to help them achieve sustainability?

If they don’t want your help … where does that leave you?

What do you depend on?

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