Making Impatience

From GigaOm via Raymond Pirouz:

“A new study reports that faster internet connections have made viewers more impatient, and that people begin abandoning videos if they don’t load within two seconds. Every second of additional delay results in approximately 6 percent more viewers jumping ship.”

I am assuming that this “information” is supposed to inform those who wish to publish videos online that they need to deliver their goods fast(er) because people are impatient. Faster connections will make users more impatient. More impatience will push providers to provide information faster … impatience will be addressed and rewarded. Is this not a vicious feedback cycle that breeds more impatience? Are short and nervous attention spans created by technology or by its creators?