“Fright is something one can never get over. When a warrior is caught in such a tight spot he would simply turn his back to the ally without thinking twice. A warrior cannot indulge thus he cannot die of fright. A warrior allows the ally to come only when he is good and ready. When he is strong enough to grapple with the ally he opens up his gap and lurches out, grabs the ally, keeps him pinned down and maintains his stare on him for exactly the time he has to, then he moves his eyes away and releases the ally and lets him go. A warrior, my little friend, is the master at all times.”
Carlos Castaneda

A Separate Reality

Just One More Dollar


An interesting article about Walmart’s efforts to go digital. Though the innovation efforts are remarkable the motivation is … sad. When Walmart executives speak of being “obsessive about their customers” … what they are actually saying is they are obsessive about getting you to buy/spend/consume more.

“With 200 million customers a week, if you can increase the average basket size by a dollar–that’s billions of dollars every year.”

I wonder how many technological innovations that could have been precious to mankind will be wasted on these efforts?

I have never been inside a Walmart. I hope to never have on within 200 miles of where I live. I can only hope, for the sake of all those Americans who have one within 20 miles that they start to close down and if not disappear completely from the landscape, then to shrink down to a more negligible role in society.






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