“One of the most joyous things we can do is to find our place, the land where we belong. Having found our place, we snuggle into it, learn about it, adapt to it, and accept it fully. We love and honor it. We rejoice in it. We cherish it. We become native to the land of our living.”
Carol Deppe

The Resilient Gardener

The Internet is financed by spying

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“Online companies typically make money by utilizing data gleaned from their users to sell targeted ads. If the flow of user data slows down, so does the money. A study commissioned by the Interactive Advertising Bureau with researchers from Harvard Business School underscores the point: at least half of the Internet’s economic value is based on the collection of individual user data, and nearly all commercial content on the Internet relies on advertising to some extent. Digital advertising grew to a $42.8 billion business last year, a sum that already exceeds spending on broadcast television advertising.

Digital privacy advocates, understandably, view the online ecosystem differently. They are alarmed by the growth of the surveillance economy, in which companies compile and store information about what a user reads, looks for, clicks on or buys. In this world, disclosure is fairly meaningless, because almost no one reads the terms of service that define the relationship between the customer and the company.

If the government wants to shift the Internet economy away from a “barter” system (exchanging personal data for free services) toward a subscription-based system, Congress should take charge.”

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