“Ordinarily, if an average man comes face to face with the nagual the shock would be so great that he would die. The goal of a warrior’s training is not to teach him to hex or to charm, but to prepare his tonal not to crap out ... You call it explaining. I call it a sterile and boring insistence of the tonal to have everything under it’s control. Whenever it doesn’t succeed, there is a moment of bafflement and then the tonal opens itself to death. What a prick! It would rather kill itself than relinquish control. And yet there is very little we can do to change that condition.”
Carlos Castaneda

Tales of Power

My Business Model


This is a business model I have started using in the WordPress projects I do. I try to apply it to other things as well.

Like-Hearted People

I am getting involved in projects with people who are involved in some kind of personal spiritual practice. This indicates to me that there is a good chance that these people share some of my core beliefs.

  1. They live as if their actions have consequences and they are aware of and care about those consequences.
  2. They are conscious of their intentions and their intentions are meticulously selected and constantly refined.
  3. Their intentions go beyond themselves – their work is dedicated to others.
  4. Their work touches other people – they are sensitive to individual predispositions and preferences.
  5. They have faith in what they do and in the people with whom they work.

This connects me with people who are caring, sensitive, curious, passionate and trusting.

A Simple Objective

I don’t enjoy doing complex things, so I do simple things. If there are complicated needs I break them down into small things and choose one as a starting point. The rest are set aside for a later time. A project starts when we can embrace a simple and shared objective – something that can be stated in one or two sentences without any technical terms. A good objective brings a smile to everyone’s face and a general feeling of lightness.

No Schedule

There is no project schedule, though due to their simplicity projects are relatively short. Time is not an issue. The most precious resource I allocate to a project is my caring attention. It is a limited resource so I treat it with care. The people I work with naturally recognize this because they do the same in their work. A project receives a limited share of my attention.


I do not have and do not give set fees. Payment is up to the people I work with. I have faith in their perception of value and  their ability to translate that into money. Whatever the payment, it is offered and received with a smile and an open heart.


A successful project is an enjoyable project. This is pretty much guaranteed when working with like-hearted people.

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